Liking of Traditional Cheese and Consumer Willingness to Pay

Effect of information about organic production on beef liking and consumer willingness to pay

The present study was aimed to assess the effect of information about organic production on beef liking and consumer willingness to pay. Mean scores of perceived liking were higher for organic beef (OB) as compared to conventional beef (CB). Expected liking scores were higher for OB than for CB. For OB the expected liking was significantly higher than the perceived liking expressed in blind con...

Consumer expectations, liking and willingness to pay for specialty foods: Do sensory characteristics tell the whole story?

The Region of origin of food products affects consumer valuation in two different ways. First, origin can act as a quality cue hinting to other characteristics of the good. Secondly, origin can affect directly the value of food due to its symbolic or affective role. This study was carried out in order to investigate the direct effect of geographical origin when the size of the area of origin sh...

Incidental Prices and Their Effect on Consumer Willingness to Pay

Consumer Willingness to Pay for Attributes of Flat Iron Steak

In a world of health conscious, dual income households, and the expectation of added value, the beef industry has been facing the challenge of producing a product with the attributes for which consumers are willing to pay. A survey was conducted to determine the willingness to pay for specific attributes of a new beef value cut, Flat Iron Steak, with respect to packaging, convenience, branding,...

Willingness to pay... What???

Willingness to pay is a term used in economics, which can be defined as the maximum amount a person would be prepared to pay, sacrifice or exchange in order to receive goods or services or to avoid something that is undesired. It can be used in medicine as a method for assessing the value of health benefits in a cost-benefit analysis. One indication of the importance of this concept is the prog...